How confident are you when making online purchases? Do you worry about privacy leaks? According to the latest survey in US, consumer concern remains high at 92%. The trust level continues to fall in comparison to last year. This result has high impact on online businesses, because 89% of users will discontinue transactions with companies that do not protect their privacy.

Due to privacy concerns, consumers are also less likely to take part in online ads, apps, or enable location tracking.

Source: www.truste.com